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White month: our selection of bed linen

White month: our selection of bed linen

January is the traditional month of white! This is an opportunity for all individuals to make very good deals in bed linen. Here are some tips to guide you in your purchases throughout the month of January. First of all, you should know that the month of white was invented by Aristide Boucicaut at Bon Marché in order to fill the empty shelves of his store after the end of year celebrations. Since then, every month of January is devoted to exceptional promotions on household linen in all the shops. Before going to the store, keep in mind that the month of white is an opportunity to offer you beautiful bed linen at reduced cost. If you need duvet covers or sheets, then head to brands whose reputation is well established such as Anne de Solène, Sonia Rykiel, Esprit Home, Ralph Lauren ... Also note that more in January advance, the larger the discounts. Do not hesitate to return to a shop if the price did not suit you during the first visit. Also be aware that supermarkets have impressive shelves where you will inevitably find your happiness with branded linen or not. Take advantage of this month to stock up on fitted sheets or pillow cases. Before leaving the house, be sure to check the size of your bed in order to choose the sheets that will best fit and not have to exchange your items!

  • The advice of Clémence, expert in interior design


  • To choose the right bed linen, always remember to match it with your bedroom decor. You can choose a duvet with a plain cover but always in accordance with your atmosphere. For more warmth, put a wool or fur plaid at the end of the bed to be in the 2013 trend. Discover the interview with Clémence.